This Suzhou-based factory produces over 3,000 wedding dresses monthly for European and American bridal brands. Their specialty is illusion neckline and back designs — styles that require nude tulle to seamlessly blend with the wearer's skin.
However, they faced a persistent problem: their nude tulle consistently appeared grayish and ashy on the finished dresses, breaking the "invisible" effect that brides expect. This issue was particularly severe on fair-skinned models and in photography lighting.
"Every batch of nude tulle we ordered looked different. Some were too pink, some too gray. Our clients kept returning dresses because the illusion effect wasn't working. We were losing orders."— Production Manager, Client Factory
Specific Issues Identified
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Gray Undertone Tulle appeared ashy against skin, especially under photography lighting
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Visible Mesh Pattern Hexagonal mesh too prominent, destroying the illusion effect
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Batch Inconsistency Each order arrived with slightly different shade, impossible to match
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Limited Shade Options Previous supplier only offered 3 nude shades, not enough for diverse markets
